Works
Fundraising appeal – Art programs
Fundraising appeal mailer for senior art programs. Copy and design.
Fundraising appeal mailer – Senior activities
Fundraising appeal mailer for On Lok Always Active program. Copy and design.
Fundraising appeal – Meal programs
Fundraising mailer for senior meal programs. Copy and design.
CalTime Marketing Campaign – UC Berkeley
Marketing materials created for CalTime, a project to transition the employees of the University of California, Berkeley from a multitude…
Viva la Vida
Managed the production of Viva la Vida campaign materials, including ads, CD of resources for healthcare providers, and a popular…
Take 5 campaign
Managed the production of Take 5 campaign materials to promote annual mammography screening among California’s hard-to-reach women. Materials in English,…
HMO Guide for Seniors
Worked with the Office of the Patient Advocate and the UC Berkeley School of Public Health on the revision of…
Office of Minority Health Cultural Competency Campaign
Working with health educators and quality advisors, I managed an integrated marketing communications campaign to promote cultural competency among healthcare…
asuc.berkeley.edu
Led the revamp and managed content and design for asuc.berkeley.edu, the Drupal website of the ASUC Auxiliary, and for the…
caltime.berkeley.edu
Manages design, content and development of caltime.berkeley.edu, the website of CalTime, UC Berkeley’s standardized timekeeping system. Please visit caltime.berkeley.edu.
The Possibilities of Education Video
Golden Gate University alumni share personal stories of how scholarships enabled them to continue their education.
University Brochures
A couple of samples from the new set of Golden Gate University academic program brochures.
San Francisco Chronicle Marketing
Wrote promotional copy (in-house and freelance) and feature articles for the San Francisco Chronicle marketing pages and supplements—Chronicle at Home,…
Ads – San Francisco Chronicle Marketing Dept.
Samples of ads I wrote while working as a promotional copywriter at the San Francisco Chronicle Marketing Department.
Golden Gate University Magazine
> View the Spring 2016 issue of Golden Gate University Magazine.
Ads – UC Berkeley
Wrote and designed a variety of materials to market revenue-generating units.
Football card
Developed concept and produced wallet card to promote the sale of UC Berkeley’s football season tickets and subscriptions to the…
Fact sheets
Wrote and designed fact sheets to inform UC Berkeley employees and faculty members about CalTime, the most complex project ever…
Brochure – Healthcare
Developed concept, wrote copy, and produced a brochure to promote a healthcare collaborative, part of a wider quality improvement effort…
Toolkits for healthcare providers
Researched and developed branded toolkits of information and resources for California healthcare providers.
Brochures for healthcare providers
Developed concepts, wrote copy, and managed the production of brochures targeting healthcare providers.
Stages of Change Brochures
Managed the production of four sets of four illustrated brochures for patients with diabetes, based on the Stages of Change…
Brochure – Mediation services
Wrote and produced brochure to promote mediation services to Medicare beneficiaries in California.
Student Center(ed) Magazine
Managed the editorial production of Student Center(ed), the magazine of the Auxiliary of the Associated Students at UC Berkeley, planning…
InTown Magazine
Managed the editorial production of InTown Magazine, planning to press. InTown paid visual homage to popular culture and cult phenomena,…
Tattoo Revue
I had a great time working on the launch and production of Tattoo Revue magazine in Italy. Its publisher, Alberto…
lumetra.com
Developed webpages and managed content for Lumetra’s and stakeholders’ websites; worked with web developers and marketing communications team on website…
Brochures – Makeup and Jewelry
Designed and managed the production of multilingual brochures to market Artistry make-up and jewelry in Europe, from styling through printing.
New Yorker cover contest winner, Reader’s Choice
My interpretation of the iconic first cover of The New Yorker, illustrated by my mother Francesca Baroni, was selected as…
Marketing collateral – Consumer packaged goods
Wrote, edited, designed, and managed the production of a wide variety of marketing materials for Amway Italy’s sales force. Worked…
Mailers
Planned, wrote and led the development of mailers for California healthcare providers.
Posters
Samples of posters I produced for the California Department of Public Health and the Centers for Medicare & Medicaid Services….
Promotion & Incentive campaigns – Automotive (Italy)
Working with creative director, developed concept and copy for integrated promotion & incentive campaigns for Lancia, Fiat, Piaggio, and Opel…
Medical textbooks
Managed the translation, adaptation, and editorial production of medical textbooks for McGraw-Hill Biomedical in Italy, most notably Geriatric Neurology by…
Illustrated cookbooks
Managed the editorial production of a popular series of cooking guides, wrote all content and managed a large photo library….
