Editorial | Creative Fields | Silvia Baroni - Writer I Editor I Marketing Communications Professional

Fundraising appeal – Art programs

Fundraising appeal mailer for senior art programs. Copy and design.

Fundraising appeal mailer – Senior activities

Fundraising appeal mailer for On Lok Always Active program. Copy and design.

Fundraising appeal – Meal programs

Fundraising mailer for senior meal programs. Copy and design.

Mission Nutrition Meals for Seniors Video

Quarterly Newsletter – On Lok Senior Services

Trifold Brochure – Mission Nutrition Meals Programs

A Day at On Lok Lifeways Video

Team to Lean On Caregivers Video

CalTime Marketing Campaign – UC Berkeley

Marketing materials created for CalTime, a project to transition the employees of the University of California, Berkeley from a multitude…

Viva la Vida

Managed the production of Viva la Vida campaign materials, including ads, CD of resources for healthcare providers, and a popular…

Take 5 campaign

Managed the production of Take 5 campaign materials to promote annual mammography screening among California’s hard-to-reach women. Materials in English,…

HMO Guide for Seniors

Worked with the Office of the Patient Advocate and the UC Berkeley School of Public Health on the revision of…

Office of Minority Health Cultural Competency Campaign

Working with health educators and quality advisors, I managed an integrated marketing communications campaign to promote cultural competency among healthcare…

asuc.berkeley.edu

Led the revamp and managed content and design for asuc.berkeley.edu, the Drupal website of the ASUC Auxiliary, and for the…

caltime.berkeley.edu

Manages design, content and development of caltime.berkeley.edu, the website of CalTime, UC Berkeley’s standardized timekeeping system. Please visit caltime.berkeley.edu.

The Possibilities of Education Video

Golden Gate University alumni share personal stories of how scholarships enabled them to continue their education.

University Brochures

A couple of samples from the new set of Golden Gate University academic program brochures.

San Francisco Chronicle Marketing

Wrote promotional copy (in-house and freelance) and feature articles for the San Francisco Chronicle marketing pages and supplements—Chronicle at Home,…

Ads – San Francisco Chronicle Marketing Dept.

Samples of ads I wrote while working as a promotional copywriter at the San Francisco Chronicle Marketing Department.

Golden Gate University Magazine

> View the Spring 2016 issue of Golden Gate University Magazine.

Ads – UC Berkeley

Wrote and designed a variety of materials to market revenue-generating units.

Football card

Developed concept and produced wallet card to promote the sale of UC Berkeley’s football season tickets and subscriptions to the…

Fact sheets

Wrote and designed fact sheets to inform UC Berkeley employees and faculty members about CalTime, the most complex project ever…

Brochure – Healthcare

Developed concept, wrote copy, and produced a brochure to promote a healthcare collaborative, part of a wider quality improvement effort…

Toolkits for healthcare providers

Researched and developed branded toolkits of information and resources for California healthcare providers.

Brochures for healthcare providers

Developed concepts, wrote copy, and managed the production of brochures targeting healthcare providers.

Stages of Change Brochures

Managed the production of four sets of four illustrated brochures for patients with diabetes, based on the Stages of Change…

Brochure – Mediation services

Wrote and produced brochure to promote mediation services to Medicare beneficiaries in California.

Student Center(ed) Magazine

Managed the editorial production of Student Center(ed), the magazine of the Auxiliary of the Associated Students at UC Berkeley, planning…

InTown Magazine

Managed the editorial production of InTown Magazine, planning to press. InTown paid visual homage to popular culture and cult phenomena,…

Tattoo Revue

I had a great time working on the launch and production of Tattoo Revue magazine in Italy. Its publisher, Alberto…

lumetra.com

Developed webpages and managed content for Lumetra’s and stakeholders’ websites; worked with web developers and marketing communications team on website…

Brochures – Makeup and Jewelry

Designed and managed the production of multilingual brochures to market Artistry make-up and jewelry in Europe, from styling through printing.

New Yorker cover contest winner, Reader’s Choice

My interpretation of the iconic first cover of The New Yorker, illustrated by my mother Francesca Baroni, was selected as…

Marketing collateral – Consumer packaged goods

Wrote, edited, designed, and managed the production of a wide variety of marketing materials for Amway Italy’s sales force. Worked…

Mailers

Planned, wrote and led the development of mailers for California healthcare providers.

Posters

Samples of posters I produced for the California Department of Public Health and the Centers for Medicare & Medicaid Services….

Promotion & Incentive campaigns – Automotive (Italy)

Working with creative director, developed concept and copy for integrated promotion & incentive campaigns for Lancia, Fiat, Piaggio, and Opel…

Medical textbooks

Managed the translation, adaptation, and editorial production of medical textbooks for McGraw-Hill Biomedical in Italy, most notably Geriatric Neurology by…

Illustrated cookbooks

Managed the editorial production of a popular series of cooking guides, wrote all content and managed a large photo library….

Writer I Editor I Marketing Communications Professional

Works