Works
CalTime Marketing Campaign – UC Berkeley
Marketing materials created for CalTime, a project to transition the employees of the University of California, Berkeley from a multitude…
Take 5 campaign
Managed the production of Take 5 campaign materials to promote annual mammography screening among California’s hard-to-reach women. Materials in English,…
asuc.berkeley.edu
Led the revamp and managed content and design for asuc.berkeley.edu, the Drupal website of the ASUC Auxiliary, and for the…
University Brochures
A couple of samples from the new set of Golden Gate University academic program brochures.
San Francisco Chronicle Marketing
Wrote promotional copy (in-house and freelance) and feature articles for the San Francisco Chronicle marketing pages and supplements—Chronicle at Home,…
Ads – San Francisco Chronicle Marketing Dept.
Samples of ads I wrote while working as a promotional copywriter at the San Francisco Chronicle Marketing Department.
Ads – UC Berkeley
Wrote and designed a variety of materials to market revenue-generating units.
Football card
Developed concept and produced wallet card to promote the sale of UC Berkeley’s football season tickets and subscriptions to the…
Brochure – Healthcare
Developed concept, wrote copy, and produced a brochure to promote a healthcare collaborative, part of a wider quality improvement effort…
Brochures for healthcare providers
Developed concepts, wrote copy, and managed the production of brochures targeting healthcare providers.
Brochure – Mediation services
Wrote and produced brochure to promote mediation services to Medicare beneficiaries in California.
Brochures – Makeup and Jewelry
Designed and managed the production of multilingual brochures to market Artistry make-up and jewelry in Europe, from styling through printing.
Marketing collateral – Consumer packaged goods
Wrote, edited, designed, and managed the production of a wide variety of marketing materials for Amway Italy’s sales force. Worked…
Mailers
Planned, wrote and led the development of mailers for California healthcare providers.
Posters
Samples of posters I produced for the California Department of Public Health and the Centers for Medicare & Medicaid Services….
Promotion & Incentive campaigns – Automotive (Italy)
Working with creative director, developed concept and copy for integrated promotion & incentive campaigns for Lancia, Fiat, Piaggio, and Opel…
