Working with creative director, developed concept and copy for integrated promotion & incentive campaigns for Lancia, Fiat, Piaggio, and Opel (Italy). Collateral included brochures, catalogs, news updates, reminder cards, videos, invitations to events, menus, etc.
IVECO Cup Integrated promotion and incentive campaign for Fiat truck dealerships in Italy. One of several campaigns we did for Fiat and its brands.
"The Faces of Success" nationwide promotion and incentive campaign targeted at Lancia dealerships in Italy.
"The Dream Factory" promotion and incentive campaign targeted at Fiat Lubricants distributors. Winners received an all-expense paid vacation to Hollywood.
Campaign for Piaggio dealerships.
The winners received an all-expense paid vacation to Thailand.