Silvia Baroni

Writer I Editor I Marketing Communications Professional
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Works


     

Take 5 campaign


Creative Fields
Campaigns, Marketing
Client
Centers for Medicare & Medicaid Services



Managed the production of Take 5 campaign materials to promote annual mammography screening among California’s hard-to-reach women. Materials in English, Spanish, and Chinese were distributed to women, healthcare providers, community health centers, and social workers.

To further promote mammography screenings, I wrote and maintained web pages of breast cancer resources for healthcare providers, consumers, and underserved populations. Hundreds of Take 5 CDs were distributed to physician offices, mammography centers, and manage care organizations throughout California, often in collaboration with stakeholders, and thousand of files were downloaded from Lumetra’s website.

The Take 5 campaign contributed to approximately 60,700 more female Medicare beneficiaries (aged 50+ years) receiving a biennial mammogram. For years after the campaign, Lumetra continued to receive requests and praise for Take 5 posters.

 

 
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  • Main page
  • Writing samples
    • Press releases
    • San Francisco Chronicle Marketing
    • Blog sample
      • On Lok and Openhouse Join Forces to Help San Francisco’s LGBTQ Seniors Age with Dignity, Independence, and Pride
      • A Big Bang: Notes from the First Foodservice Social Media Universe
      • Stray Cat: A Perspective
    • Proposal
  • About me
  • Contact me